DIA Motormouth

Unlike a webinar or traditional industry podcast, we'll be pulling together leading figures in their fields to discuss, dissect and debate key issues for driver and rider trainers. Known as a Motormouth myself and not afraid of a bit of ruck, we'll be asking challenging questions and discussing challenging views with people who like to challenge the status quo. We'll either have you shouting at your screen or cheering us on! I'll be joined by established and well-known figures or organisations in or impacting our world - but also those new on the scene, so we get a good mix of experienced insights and fresh viewpoints.

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DIA Motormouth

Let’s Get Back to Business

January 16, 2026 • Carly Brookfield • Season 3 • Episode 5

It’s a new year and we took a SWOT at training school businesses!

A new year is a good time to take a hard, constructive look at your business. In the first Motormouth of 2026, we used a SWOT analysis to explore the strengths, weaknesses, opportunities and threats facing driver and rider training schools.

Crucially, the discussion came as the Government launched its new Road Safety Strategy, with proposals that could fundamentally change how people learn to drive and ride in the UK. We looked at what these plans could mean for training provision, testing, licensing, and the future shape of driving and riding schools.

The session featured Carly Brookfield, DIA CEO, Graham Hooper, Head of Driver Training Development, and Mark Jaffe, Diamond Chief Motorcycle Examiner, who shared insights on what businesses need to consider in the short, medium and longer term, and what a more joined-up strategy for UK driver and rider education should look like.